The dream of every business is to create value and from this, make money and even more money. For this to be possible, you need customers. There is only one boss! The customer. And he can fire everybody in the company from the chairman on down simply by spending his money elsewhere - Sam Walton Customer is god! Extreme, you say? Your customers are the reason why you started your business, because you saw that they had a problem and you wanted to fix the problem for them. So, what then happens if they continually choose your competitor over you? What are you doing wrong? What do you need to improve on? Internet image Here are five reasons why your customers are choosing your competitor over you. 1. Quality: How good is your product? What is unique about your product that sets you apart from the competition? How valuable and important is your product to the lives of your customers? Quality is not just about how good your product is, if you don't emphasize your